Main Content


The Minchen Team is committed to providing the latest and absolute best resource to market your property. Our marketing campaign will include the following:

Color Property Brochure:

We will produce a full-color high quality Coldwell Banker brochure which will be actively distributed at:

  • All Coldwell Banker Realty Offices in the area
  • Coldwell Banker’s Corporate Headquarters
  • The Minchen Team’s personal sphere of clients and influencers within the Bay Area
  • Cooperative Agents
  • All those visiting the property on Broker Tour, Open Houses, and scheduled showings

Professional Photography:

Professional photography will be taken for use on all marketing materials including printed materials, websites, MLS, and used to send to interested and prospective buyers.

Professional Floor Plans:

The Minchen Team will hire a professional to create floor plans for marketing purposes. They will be used on the property statement, custom website, personal websites, Coldwell Banker’s website, and MLS.

3D Walk Through Home Tours:

Our team will hire a company to create a 3D rendition of your home in which prospective buyers can take a virtual tour of the property, and virtually immerse themselves in the property.

Aerial Drone Photos:

Aerial drone photos will be taken to include in your property’s portfolio. Residential aerial photography allow you to show off the listing’s natural beauty in a manner that captivates buyers every time.

Property Statement:

A detailed full-color property statement will be created utilizing the services of a professional writer. Floor plans and professional photographs will be included. In addition, tour dates, open houses, and websites will be on the statement.

Social Media:

The team will post your property to a variety of social media platforms including Facebook, Twitter, Instagram, Youtube and LinkedIn in order to maximize exposure.

“Just Listed” Cards:

Stunning, oversized “Just Listed” postcards direct mailed to your neighborhood. Strategically mailed to 500+ residents in your neighborhood and a targeted high-end sphere of clients to attract prospective buyers.

Email Campaign:

An email with the details of your property, including a PDF of the property brochure, will be sent to a select group of brokers and potential buyers.

Multiple Listing Service:

Since approximately 60% of buyers come from real estate agents, we will place the property in the San Francisco Multiple Listing Services.

Real Estate Apps/Internet Services:

The Minchen Team will post your property to strategically selected real estate websites and apps such as Zillow, Redfin, and Trulia.

International Marketing:

Your property will be advertised on the Minchen Team’s exclusive international partners such as Juwai in the Chinese marketplace.

San Francisco Association of RealtorsMarketing Page Logos

Marketing Page Logos 2

Web Marketing:

Your property will be shown on up to 900+ websites, including the most visited real estate websites in the world, putting your property in front of buyers everywhere. Websites include, but are not limited to:

Certified International Property Specialist
Top Agent Network Verified Member

Internet Marketing Advantage:

A unique website will be designed specifically for your property. The web link will be sent out to all agents, potential buyers, clients, and will be advertised on all advertisements and marketing collateral. For an example of our team’s recent websites, please visit

Exclusive Neighborhood Twilight Tour:

Formal invitations will be sent to the neighbors offering an evening tour of your property.

Strategic Advertising:

    • City Lifestyle & Specific Interest
      Country Life
      International Robb Report
      London Daily Telegraph
      Luxury Properties
      Millionaire Asia
      Unique Homes China
      Niche Media


    • Financial & News
      Chief Executive Officer
      Financial Times
      International New York Times
      New York Times
      The Wall Street Journal


    • Luxury Real Estate
      Ocean Homes
      Unique Homes


    • Luxury Lifestyle & General Interest
      Caviar Affair
      Dupont Registry
      Elite Traveler
      Haute Living
      Home & Style
      Town & Country


  • Conde Nast Luxury Group
    Architectural Digest
    Condé Nast Traveler
    The New Yorker
    Vanity Fair
Unique HomesLuxury Properties

Architectural Digest

Special Broker’s Tour:

The Minchen Team will host a private showing and tour of your property to the top 100 brokers in the area and their clients to preview the property prior to the formal General Broker’s open. Formal invitations will be sent out. Using Area REALTOR® Notification, Agents at select real estate companies in the area will be notified that your home has come on the market.

Open House for the General Public:

Our team will host an open house to the public on the first Sunday after the property is listed, and additional Sunday’s scheduled as required.
Steven Minchen - Marketing 5

Open House for Cooperating Brokers:

To be scheduled for the first Tuesday after the listing is signed and every Tuesday thereafter as needed.


A Coldwell Banker Global Luxury “For Sale” sign will be at the site to be seen by neighbors, their guests, and homebuyers who are searching in the area. This exclusive yard sign panel has CB Mobile Brochure technology that delivers your home’s unique details, photos and videos to consumer mobile phones.

Disclosure Packages:

In order to protect both the seller and the agencies, as well as thoroughly inform the buyer, Coldwell Banker Global Luxury will have all disclosures available online and in print. Which will be given to all interested buyers to review and acknowledge receipt before writing an offer.

Progress Report:

While the listing is on the market, the Minchen Team will contact you on a regular basis to keep you up-to-date on all activity that has taken place on and relating to your property, as well as any other significant market activity. Selling your home is a team effort, and therefore we want to keep you informed so we can market the property better.

Overall Commitment to Excellence:

As our client, you join our team, and as a team we conquer the journey of selling the property together. As a member of our team, should you ever have any questions, concerns, or simply feel that we are not living up to our standard of excellence please do not hesitate to contact us. We look forward to working with you.