The pandemic during the past several months has significantly affected our way of living. Many businesses were forced to close and file for bankruptcy. You may be wondering how the Real Estate industry managed to survive.
Improvise, Adapt, and Overcome.
This concept is from the Marine slogan, they are trained to adapt and overcome obstacles regardless of the situation they are needed. Many Realtors adopted this mentality and took the opportunity to improvise and get creative. As it turns out, Virtual House Tours and Online Listings were some of the most important Real Estate market trends that kept the business going.
Virtual house tours or 360-degrees pictures are actually not new to the Real Estate business. 3D tour apps have been around even before the pandemic. People find it more convenient to look at properties in the comfort of their homes. Many Realtors got very creative and organized virtual open houses using Zoom or Facetime.
As most Realtors were already using social media to promote their listings, the Real Estate industry became mostly online. Homebuyers were updated with the latest Real Estate market news through social media. It played a key role in keeping people connected to during the pandemic. It has provided a great deal of engagement between Realtors and buyers or sellers. During crisis Realtors used social media platforms to engage clients, offer help, and build trust when in-person interaction is not an option.
Online marketing now matters more than ever. It became very important for the Realtors to use online marketing into their business strategies to keep going during the pandemic.