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New Development

The Oak’s Presales Are Starting Now

The Oak, a stunning addition to the Market Street skyline, is now pre-selling its first release of homes to pre-qualified purchasers. Now is your opportunity to own a spacious, well-appointed home designed by nationally renowned Handel Architects.

Our initial release will include a limited number of Studios priced from the mid $600,000s and One-Bedrooms from the mid $700,000s.

To become a founding resident of The Oak, simply follow these steps:

  1. Contact any of lending partners to become pre-qualified: Bank of America, Chase, or Citi Bank
  2. Schedule a hard-hat tour to view our newly completed model residences and dual, panoramic roof decks
  3. Select a floor plan within our first release!

Purchasing in our initial pre-sale release will allow you to be among the first to select the floor plan and view of your choice with preferred pricing. Better yet, you could be the first to move into The Oak later this year.

We are excited to tour you through our amenity-rich community.

Surround Yourself with Your People

Some come to San Francisco for the art and culture, others for the food and climate. Some are transplanted here because of a job or family. Whatever the reason for coming, the ones who stay found their people here. Find your kind at SERIF.

This is the city that lets you be unapologetically you, and SERIF embodies this same principle. You want mainstream? Move to Austin. You want to find your kind? Look no further.

Everything SF is at your fingertips when you live at SERIF.

A collection of twenty-two, one and two bedroom condominium homes, boasting unparalleled finishes and features.





Unequaled Quality Building Features
Full concrete and steel construction allows for a more stable building, safeguarding you, your household and investment. Click below to see from the ground up, what makes Murano better.

Uncompromising Luxury Residence Features
Behind walls of glass, each spacious and light-filled residence is appointed with the finest fixtures and finishes, designed to stand the test of time.

Thoughtfully Designed Floor Plans
Twenty two, unique and thoughtfully-designed, one and two bedroom, condominiums and penthouses.

One Of A Kind Location
Murano San Francisco is close to everything that makes San Francisco fabulous. Explore the neighborhood!

Sanctuary by the Sea

The Westerly invites you to move from the city to our sanctuary by the sea. Move to a San Francisco that is surrounded by parks, the surf and sand, artists and athletes, small businesses and big views.

Schedule an in-person tour of our model residences, private terraces, outdoor amenities, and ocean views. You’ll be amazed to see ample and spacious areas in our community where you’ll be able to work from home, watch the sun set into the ocean, and safely entertain friends and family.

The Westerly’s newly constructed one-bedrooms residences are priced from $799,000 and two-bedrooms start from $1,022,000.


Abundant outdoor spaces and decks with many residences

Bertazzoni stainless steel appliances with induction range, refrigerator, hood and dishwasher

Quartz countertops throughout kitchen and bathrooms

Custom cabinets from Spain in high-gloss, two-tone color

Oak hardwood floor in 5″ planks

Full tile backsplash

Deep stainless steel kitchen sinks

Kohler chrome fixtures throughout

6-inch high modern baseboards

Contemporary tile finish in bathrooms

Contemporary door/cabinet hardware

Operable windows in every room

Washer/dryer ready